Why Choose Us?
We trace recent ancestry
Other companies detect slow-changing markers to trace back thousands of years. Our data identifies fast-changing paternal markers so you can build your family tree focusing on recent times.
Our results are complete
While other companies just identify some changes, we sequence your mtDNA so you know that all of your genetic variants are detected. This means you can make accurate comparisons to published data.
We rely on strong scientific data
Your DNA profile is compared to verified data from thousands of peer-reviewed journal articles in our Indigenous DNA database. You can trust us to find the closest match to determine your ethnicity.
Our databases include famous people!
Ever wondered if you are from the same lineage as royalty or a world leader? Our Famous DNA database can tell you.
All of the DNA analyses are conducted at our fully accredited state-of-the-art laboratory. All sequencing is conducted using “gold standard” Sanger sequencing to ensure premium accuracy.
Find long-lost relatives
Our DNA Reunion database includes DNA info from over a million people around the world. Let us help you expand your family tree. Or maybe disprove that biological relationship that you’ve always been a bit suspicious of!
Determine your ancient origins
Even though we focus on fast-changing markers, our technology and extensive DNA Haplogroups database still allows you to trace your ancestry back to ancient times. Follow the migration route of your ancestors out of Africa.
Confidential and secure
We respect your privacy and ensure your personal information and genetic data are securely stored, and are not shared with any third party.
Construct understandable family trees
Family trees can be complex, but no need to stress. Use our Family Tree Builder and DNA Linetracer tools to accurately and simply generate your family tree and select the best way to display your tree using Family Tree Images.
No subscription fees
Once you have purchased a DNA test, you have free and continued access to all of our continually updated databases. No annual subscription required.